This seems like a waste of time to me when you could instead focus on Coal or things that matter

  • Duamerthrax@lemmy.world
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    6 days ago

    The light that powers that sign likely uses more power than is going to be saved by people turning their screens off because of it

    • tetris11@feddit.uk
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      6 days ago

      oh fuck off with that logic, a message needs a platform to be heard. Yelling at the top of your lungs about the axe-murderer isnt going to get you anywhere if you’re in his basement with the bodies. Get on his roof and yell

        • tetris11@feddit.uk
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          5 days ago

          “But the trees used to cut that poster and the glue used to put it up, along with the lighting needed to make it visible at a distance would incur unforgiveable costs on this planet…”

          It IS a poster with a backlight that was already there.

          This isn’t BP throwing out a million dollar PR campaign to improve their image after polluting the ocean, this is a university putting out a PSA to drum interest about sustainable ways of using our digital devices.

          They printed a poster and rented an illuminated poster board that was already there to do so. It’s the same contradiction as using a diesel train to attend Friday for Future’s rally. Sometimes you have to just have to use the most practical medium to get your message out

          • rbesfe@lemmy.ca
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            5 days ago

            What exactly is this PSA telling people? The message seems to just be “screens use electricity, and we’re doing vague sustainability research around that”.

            I think this could have been a spam email and it would have achieved the same outcome. Not to mention that electricity is getting greener by the day, and personal device usage is such a small portion of electricity use it might as well be zero

            • tetris11@feddit.uk
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              5 days ago

              Well I typed in the link to their page, and it’s… nothing. They’re literally not saying anything, just talking about some bs initatives with their corporate sponsors. Yes, fine, this is silly nonsense

      • brucethemoose@lemmy.world
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        6 days ago

        one viral AI avatar or “Barbie Box” image can consume enough energy to fully charge an electric car several times.

        A Model 3 battery is 200,000-300,000 kiloJoules.

        Absolute worst case for an image, even taking very extreme estimates and amortizing out all the training, is like 30 kJ. Maybe 70 kJ for a slop video that takes under a minute to render, which is on the order of browsing Lemmy on a laptop for a bit. For reference, a local generation with FLUX dev on my 3090 is 2 kJ per image, and that’s relatively inefficient.

        I’m just saying, that is a bad comparison, as EVs take an absolute truckload of electricity to run.

      • yermaw@sh.itjust.works
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        6 days ago

        I don’t think anybody turns their phones on thinking “I wonder what halfbaked AI generated video i can watch now?”

  • Bloomcole@lemmy.world
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    5 days ago

    Ah the UEL, where you can do useful studies that don’t require screen time:

    MSc Artificial Intelligence
    MSc Artificial Intelligence (with placement year)
    MSc Big Data Technologies
    MSc Big Data Technologies (with industrial placement)
    MSc Blockchain and Financial Technologies
    MSc Blockchain and Financial Technologies (with industrial placement)
    MSc Cloud Computing
    MSc Cloud Computing (with industrial placement)
    MSc Computer Science
    MSc Computer Science (with industrial placement)
    MSc Computing
    MSc Computing (with industrial placement)

    Or Business and Finance where you can learn how to make people consume and buy mooooore!

    • 🍉 Albert 🍉@lemmy.world
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      7 days ago

      they 100% work.

      that’s why they do it.

      they make sure to shift the blame, to make sure the system remains unchanged and people who are profiting from what is basically omniside keep profiting from killing the planet and everyone in it.

        • 🍉 Albert 🍉@lemmy.world
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          6 days ago

          you missed my point.

          it works because the intended purpose is to shift blame and avoid any actual regulations/policies that will actually solve the problem.

          they work because the intended purpose is to increase profits and fuck over everyone

  • bitjunkie@lemmy.world
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    6 days ago

    Updated version of the “turn the water off while you’re brushing your teeth” ads in the 80s/90s. If you can afford ad spend, you’re a bigger problem than the people targeted by it.

  • Korhaka@sopuli.xyz
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    7 days ago

    If you wanted my screen time to be more efficient, please explain all these JS and CSS frameworks you are requiring me to load.

  • melsaskca@lemmy.ca
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    5 days ago

    I think they want to subtly train the masses to use less electricity because the new AI schemes need all of that extra power just to exist.

  • Zozano@aussie.zone
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    5 days ago

    Did one of their worst students in graphic design make this?

    It’s fucking awful.

    Why is “on trees” circled?

    Why is the first “think” crossed out.

    Why would I think again when they dismissed my first attempt?

    What is the significance of the paper in the centre being torn?

    Is WiFi the issue?

    Is screen time the issue?

    What if I use WiFi without my screen?

    What if I put my phone in aeroplane mode?

    Do they want us reading newspapers or some shit?

    Isn’t cutting down trees also kinda shit for the environment?

    • 2deck@lemmy.world
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      5 days ago

      The first think is crossed out because you’re not supposed to think. You’re supposed to feel… feel bad about using your phone. It’s like it’s designed to turn any opinion against any other opinion.

  • magnetosphere@fedia.io
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    7 days ago

    It’s cheaper and easier to make people feel bad than it is to take reasonable steps to actually solve our environmental problems. Plus, this option lets you be smug and judgmental.

  • infuziSporg [e/em/eir]@hexbear.net
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    7 days ago

    A high-end estimate of the energy cost of data transmission is 0.1 kWh per GB. If a household uses 350 GB per month, that’s still only 35 kWh, a drop in the bucket compared to a typical household monthly energy usage that includes an electric stove, oven, refrigerator, freezer, microwave, tea kettle, air conditioner, and heater.

    The back lights that it takes to light this electric billboard probably take more electricity than the total energy cost of 3 people being online on their phone (or maybe 2 people on a laptop, or maybe 1 person on a desktop).

  • M137@lemmy.world
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    5 days ago

    What are your thoughts on this?

    Or

    What’s your thought on this?

    Not what the title is now. “What is your thoughts” obviously isn’t correct.