This could be largely because Pepsi has been expanding in the Russia and many are boycotting it for that. So, if the combined market share of those has risen, then we are not doing so badly :)
After Jimmycakes’ comment I checked leaverussia.kse.org for Coca-cola and Pepsi as “barcodes”, and it turns out that Coca-Cola still produces beverages with some local brand names that probably don’t get recognized as inostranets by Russians.
And Pepsi has been expanding to fill the gap left by Coca-Cola company.
This could be largely because Pepsi has been expanding in the Russia and many are boycotting it for that. So, if the combined market share of those has risen, then we are not doing so badly :)
But isn’t Pepsi only going there since coke never left and faced no consequences
Coca-Cola suspended it’s business in Russia in 2022. Pepsi never left Russia.
After Jimmycakes’ comment I checked leaverussia.kse.org for Coca-cola and Pepsi as “barcodes”, and it turns out that Coca-Cola still produces beverages with some local brand names that probably don’t get recognized as inostranets by Russians.
And Pepsi has been expanding to fill the gap left by Coca-Cola company.