A 2023 study found that 11% of U.S. adults (roughly 23 million) pirated content in the previous year. The NFL says it does not track illegal viewership of its games, though the league believes that new legal avenues to consume its broadcasts—such as direct-to-consumer streaming services, in addition to traditional TV packages—are lowering the reliance on unauthorized methods.
I can’t decide if 11% is higher or lower than I expected, but also insightful that the NFL in particular doesn’t seem to think this affects their bottom line much? Hard to believe since a sports streaming package can easily be triple digits and only go up year after year.
Interesting quote at the bottom of the article:
I can’t decide if 11% is higher or lower than I expected, but also insightful that the NFL in particular doesn’t seem to think this affects their bottom line much? Hard to believe since a sports streaming package can easily be triple digits and only go up year after year.