I hear this all the time but I struggle to see how it is true. How many people regularly trawl through their feed looking for creators who haven’t posted in X days and unfollowing them? It would be a minuscule number. I’m pretty darn selective with my follows and I think I’d do this once a year, tops.

I think creators are conflating the everyday ups and downs of follower counts on their platform(s) as being something more. And I think the platforms themselves are encouraging this mentality because they need fresh content.