Saw something similar, a Coca Cola ad in Germany where they declare themselves “made in Germany”. Hey, as weird as these ads are: It shows that they fear losing market shares in Europe due to the image of the US
The way those franchises work is that they need to pay a fixed percentage to the US parent company as license fees for the use of the brand. So no matter how much of it is locally produced, bottled, consumed, etc., part of everything goes to fund the US government (through taxes on the profit of the US company). A total boycott of whichever regional outlets you have is the only way to cut the money flow.
But it’s also actually a good point. There are a lot of namely European brands that have been outsourcing production out of Europe.
Should I boycott McDonald’s by not buying hamburgers made with (hopefully) meat that was sourced, prepared and cooked in Europe by local workers and then buy Prada bags manufactured in China?
With modern companies it’s so hard!
Right now I prefer to boycott McDonald’s more for the political message it sends than careful analysis of where the money flows: if enough people stop going to McDonald’s it’s easy to draw a line between “US administration starting trade wars” to “iconic US brands sales in Europe drop”, but it’s not like McDonald’s is inherently more evil than some big European brands.
Saw something similar, a Coca Cola ad in Germany where they declare themselves “made in Germany”. Hey, as weird as these ads are: It shows that they fear losing market shares in Europe due to the image of the US
The brand might not be European but they have been producing and bottling in Europe since forever. (Excluding producing some ingredients of course)
The way those franchises work is that they need to pay a fixed percentage to the US parent company as license fees for the use of the brand. So no matter how much of it is locally produced, bottled, consumed, etc., part of everything goes to fund the US government (through taxes on the profit of the US company). A total boycott of whichever regional outlets you have is the only way to cut the money flow.
Cokes earnings report showed better than expected performance in Europe. Very strong altogether which is disappointing.
But it’s also actually a good point. There are a lot of namely European brands that have been outsourcing production out of Europe.
Should I boycott McDonald’s by not buying hamburgers made with (hopefully) meat that was sourced, prepared and cooked in Europe by local workers and then buy Prada bags manufactured in China?
With modern companies it’s so hard!
Right now I prefer to boycott McDonald’s more for the political message it sends than careful analysis of where the money flows: if enough people stop going to McDonald’s it’s easy to draw a line between “US administration starting trade wars” to “iconic US brands sales in Europe drop”, but it’s not like McDonald’s is inherently more evil than some big European brands.