Well folks, it finally happened. The screen in your pickup truck… your last bastion of peace from the chaos of unskippable advertisements… now plays popup ads. Not even subtle ones. We’re talking full-dash, head-unit-commandeering infomercial panels in your RAM 1500, like you’re driving a Times Square billboard on wheels.
I think it’s more that if you stop advertising, you start seeing a significant drop in sales. It’s an easy experiment to test.
The dark art is increasing sales via advertising. That’s where the marketing people pull off the real bullshit.