They call it “dark traffic” - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
Sadly I don’t believe I can use SmartTube. I was really limited in options for my TV box due to regional reasons and Googling blocking way more surrounding casting than Apple with airplay
What device? FireTV/Firestick/etc all support it (surprisingly).
Amazon is crap, so my only two real options where an NVIDIA shield or an Apple TV and since we are an Apple household I went with the Apple TV, which doesn’t support it.