Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
Somehow me think that AI will be used to increase prices where it can, but not the other way around
The only saving grace will be if they code in trying to fill a plane for efficiency. I could see an AI making last minute flights at an actual discount but only if full flight efficiency is prioritized over individual sale margin, so not likely. It’s aloft on an wing and a prayer.
They already do that. Now they will do it less.