Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
My MIL’s health hasn’t been so great in the past year so we’ve been visiting her frequently. She also lives in a rural town whose nearest airport is served only by Delta. Can’t wait for those fuckers to notice we fly here often and stick it to our wallets.