The airline touted a partnership with an AI-enabled revenue system as a step on the road to fully personalized ticket pricing, part of its goal to raise profit margins long-term.

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

  • IncogCyberspaceUser@lemmy.worldEnglish
    7·
    2 days ago

    Overall adjusting seat costs per flight based on how full or empty that flight is, is first degree price discrimination.

    Interesting. Hotels do this all the time, jacking up prices 100s of % as occupancy increases. And of course if there are events or concerts happening. Supply and demand, sure I guess. Still feels scummy.