A lot of Youtube channels are reporting declining viewership lately.

EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

Then I saw this article as well and thought I would share.

Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

  • towerful@programming.dev
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    2 hours ago

    Probably doesn’t help that a bunch of the decent channels were bought by private equity and are now churning out boring, safe and uninteresting content.

    https://youtu.be/hJ-rRXWhElI (a yt link, lol).

    A brief summary from https://www.dailydot.com/news/youtube-channel-private-equity/

    Some channels like Donut Media, Veritasium, and Task and Purpose have been acquired publicly. Others, such as Dude Perfect and Coco Melon, have been acquired more privately, with no public disclosure.

    Plenty others. A key giveaway is when a channel diverges their risk. When the front man who is the reason you have watched the channel suddenly has co-hosts and large segments from other channels in their regular content.

    • mrgoosmoos@lemmy.ca
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      24 minutes ago

      I have definitely unsubscribed from some big channels that I used to watch routinely, and simply often don’t click on videos from channels I haven’t yet unsubscribed from. It’s just not interesting stuff. It’s filler crap. thankfully it seems like there are enough smaller channels to fill that space, including some of the people originally from those other ones (like speed and donut)

  • arararagi@ani.social
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    3 hours ago

    People are jumping the gun on Linus here, but it’s real the Second Wind crew do a great job and their recent videos, even the Fully Ramblomatic series are doing way worse.

  • Surp@lemmy.world
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    3 hours ago

    Maybe if he did videos that were interesting again…not like my wife hates our tech at home videos or whatever

  • masterofn001@lemmy.ca
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    5 hours ago

    Google is making users/consumers not want to use/consume google things by making those things more difficult, more invasive, less user friendly to use/consume.

    That’s it. That’s all.

    If I just want to watch a clip that I could before but now I have to sign in because it thinks I’m a not, NO

    If it wants me to watch ads for things I’ll never buy and actually forces me to, NO.

    If it kills the front ends I prefer to use, or kills the ability to watch via proxy, for my privacy and/or security. NO.

    If it feeds me Nazi shit without clicking a single link on a new install on a new browser with no profile on a new IP, fucking NO.

  • Fedditor385@lemmy.world
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    7 hours ago

    Reasons I see:

    a) the generation that grew up watching LTT is now at age where they don’t watch as much YT as they did before b) increasing amount of things happen which put viewers off c) consumer technology peaked and is now “boring” d) new generations don’t have as much interest in technology altogether

    Let’s explain:

    a + c) people watching LTT years ago were living in an exiting tech era where it boomed and you had mayor leaps in tech basically on a yearly basis. Moving from floppy disks to CD’s to USB sticks. CRT to LCD displays. 16-bit to 32-bit color. Solitare and Minesweeper to Call of Duty 4 and Need for Speed. Symbian and Blackberry to Android and iOS. Tons of manufacturers, tons of competition, tons of new and exctiting stuff.

    Let’s observe the state today: iPhone looks the same for the past half decade. Android is basically just Google and Samsung. Storage is now all in cloud. New games are recycled and upscaled old games. Every new generation of hardware is same thing just 10% better/faster. New OS releases are just refinements without new features. Most changes are done just for the sake of change. Existing hardware can basically be enough for 5+ years. What is LTT realistically supposed to talk about that is interesting? There is simply no more interesting tech.

    This ties in into d) - tech peaked, new generations “just use it as it is”, there is no need to tinker with it, prebuilt PC’s are more than fine for years to come. Since AI the IT job landscape seems to be in decline, both in demand and in pay. People do other stuff now that is more lucrative.

    LTT is dependent on stuff happening so that they can make videos about it. But, stuff kinda just isn’t happening. Or the stuff that happens is just not noteworthy news anymore.

    • interdimensionalmeme@lemmy.ml
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      5 hours ago

      Or google just twiddle our knobs and youtube is not a meritocracy ?
      I mean, we don’t need to post hoc ergo propter hoc on occam’s razor here, we know google, we have their game plan.

      This is a powerplay, youtube reigning in the talent and intervening in the algorithm, its “meritocratic puppetry”.
      NO DOUBT, they are NOT shutting them down, but they have REMOVED a previously existing “unfair boost”.

  • PangurBan@lemmy.world
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    6 hours ago

    Yeah, because Linus is kinda shit more and more. Hes wholly turned me off from his content over the years because of how he acts, what he says, etc. And you can ‘trust me bro’ on that.

    I really like and appreciate people like Steve. I like what he’s doing and how he’s doing things. He hasn’t become a greedy corpo and hes just a very intelligent and caring person who believes in standing up for what’s right; Even if that means calling out a friend in the industry.

    I feel like Linus is out of touch with reality. He’s not at all down to earth anymore.

  • Horsey@lemmy.world
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    7 hours ago

    I completely stopped watching him after the GPU fiasco. I always thought he might be super slimy, but I think I can reasonably say that he is.

  • JackbyDev@programming.dev
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    6 hours ago

    LTT had multiple pretty bad scandals, didn’t they? I recently needed to find some technical information and other places had better information. LTT seems to be more of a pop culture tech channel? I don’t even really know how to describe what I mean. It’s like the reviews are more like fluff pieces I guess? They aren’t super duper technical. But I also don’t watch them much so maybe I missed something.

  • flop_leash_973@lemmy.world
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    6 hours ago

    Broadly maybe the viewers are just getting sick of all of the shilling for cheap shit that goes on with the ever increasing sponsor segments so many channels have these days. Arguments will be had about just how needed all of those marketing dollars are for the creator to keep doing their thing vs them getting used to a lot of money and wanting even more of it. But the end result is a worse viewing experience for the consumer. I know there are a lot of channels that make good content that I’ve stopped watching because they spend a quarter of the video shilling junk. Sure sponserblock would get rid of those sections, but it won’t send a message like unsubscribing and stopping watching them completely will.

    Also maybe this is a larger Youtube usage hit due to their aggressive anti-adblock nonsense and uptick in ads and shitty UI design.

    For Linus specifically, he has the above issues as well as having been very publicly outed as a slimy deuce. What his channels put out is not unique enough these days to justify dealing with the shilling and his companies bad behavior.

    • Aatube@kbin.melroy.org
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      1 hour ago

      though i get the other things you mean, LTT’s sponsor sections have roughly stayed the same length over the years: two minutes every half-hour

  • Randomgal@lemmy.ca
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    6 hours ago

    I can’t talk about the others but LTT went form a tech channel to a luxury products channel. I’d blame some of their loss on that and the controversies.

    • Aatube@kbin.melroy.org
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      1 hour ago

      that’s not my impression. they definitely don’t really get technical beyond the pop culture depth, but just last week they reviewed budget chromebook options, continued the US$1400 PC battle series, did something on the Switch 2’s proprietary port against aftermarket accessories, and finished a switch-to-iphone challenge

  • rafoix@lemmy.zip
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    8 hours ago

    So many possible reason.

    Linus has a history of scummy behavior which turns people off.

    Everything gets boring eventually. Especially things that are supposed to be funny.

    Google ads are extra obnoxious making the entire platform more annoying to use and most of us will never pay for youtube. Those ads are not even selling products I would be interested in. Investment scams, car accident claim ads, AI voiced robot panda. It just annoying noise.

    Nothing lasts forever.

    • kieron115@startrek.website
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      6 hours ago

      He’s also put a lot of work into creating a team of hosts that are genuinely wonderful to watch. Riley, Jake, Sarah, James, and Elijah to name a few. Best thing he could do for his brand is step out of the limelight, focus on being “chief vision officer” and let his wonderful talent fully take over hosting.

      • Retro_unlimited@lemmy.world
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        6 hours ago

        That’s what bugs me the most, it used to be everyone making awesome fun videos, but then Linus is now the host of EVERY video. It’s just not the same

        • Echo Dot@feddit.uk
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          3 hours ago

          He definitely seems to host fever videos then he used to.

          People just like to hate on him and apparently he’s done some bad things, but I don’t know about. Anyway this article isn’t really just about him, it’s apparently about all of YouTubers so what he’s done isn’t really relevant.

        • kieron115@startrek.website
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          6 hours ago

          Huh, I’ve been watching them since like 2016 or so and I seem to remember him hosting more frequently back in the day. Seems like now he does most of the main channel videos while everyone else handles Short Circuit and the like. My personal theory is that Linus is grooming Elijah to be his replacement. But we’ll see.

  • CatDogL0ver@lemmy.world
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    6 hours ago

    The problem is those channels are very similar. I get tired of hearing the same thing again and again. There is really no need for weekly news